Lucid Previews Sub-$50K EV Platform Lucid Motors is looking at ways to leverage its EV knowhow to turn a bigger profit. That's a very corporate-speak way of announcing it plans to launch new models, namely, the kind that makes a lot of money: midsize SUVs. Speaking at the company's investor day in New York, Lucid executives said the new models will be built on a midsize platform (that it's calling "Midsize") that aims to extend the brand's reach into higher-volume (read: less-expensive) segments of the premium EV market. The first two models, the Lucid Cosmos and Lucid Earth, are expected to arrive with starting prices below $50,000—far lower than Lucid's current flagship Air sedan (which starts at $72,400) and Gravity SUV ($81,550). Read more here. |
