Ladies Day is Thursday at Harry Robinson Sallisaw Ford in Oklahoma & Harry Robinson Buick GMC in Fort Smith, Arkansas.
To make an appointment at our Ford store, please call 918-775-4401 or visit https://www.harryrobinsonsallisawford.com/service-appointment
For the GM store in Fort Smith please call 479-646-8600 or visit https://www.harryrobinsonbuickgmc.com/serviceappmt.aspx
So, WHY do we host Ladies' Day?
Because it offers unique benefits, such as
Creating a Welcoming Environment
Encouraging Female Participation
Tailored Communication
Special Services
Empowering Women
Positive Change
Building Loyalty
Improves Industry Perception
Educating Customers
Many women feel uncomfortable (or intimidated) in traditionally male-dominated industries like automotive services. A Ladies' Day promotion creates a more welcoming and comfortable environment for women to engage with the service department.
This type of promotion encourages more women to bring their vehicles for service, ensuring they feel supported and respected.
Ladies' Day promotions involve staff training to improve communication and interaction with female customers and address concerns and questions to make women feel valued and understood.
Offering services particularly appealing to women, such as car maintenance workshops, safety checks, or special discounts, can enhance the customer experience. If you're interested in attending a ladies' maintenance workshop, please email me at CathyC at harryrobinson.com, and I will keep you informed about when we will be hosting our next event.
By providing service focused on making women feel comfortable and empowered, Ladies Day plays a crucial role in addressing the gender gap in the automotive industry. This empowerment can significantly boost female customers' confidence when dealing with car-related issues, and it's a proactive measure to make women feel more comfortable and valued in a traditionally male-dominated space.
Initiatives like Ladies' Day are not just about a day of promotions but part of a broader effort to promote gender equality and challenge the stereotypes associated with women in the automotive industry. This forward-thinking approach can inspire optimism and a sense of progress in our industry.
It's a proactive measure that aims to attract and retain female customers while understanding and catering to the unique needs of different customer segments.
Creating positive experiences for women can increase loyalty and word-of-mouth referrals, which can benefit the business in the long term.
The automotive industry has a reputation for being male-dominated, which can deter women from seeking services. Promotions like Ladies Day significantly challenge these stereotypes and change industry perceptions.
Ladies Day demonstrates our commitment to creating a balanced, inclusive environment that addresses female customers' needs and concerns.
There you have it! We strive to make our dealerships comfortable for women. As the primary decision-makers, women deserve to be treated with respect. As a dealership led by women, we make it our business to make our industry more inclusive for our fellow women.
We appreciate you & would love an opportunity to earn your business. Thanks for following!
-C
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